Project overview:
Melaleuca (China) Annual Conference was held at the Hainan International Convention and Exhibition Center from March 10 to 12, 2023. It attracted 22,000 participants, who checked into more than 14 hotels, making it the largest single corporate event in the country since the epidemic control was removed. It is also the largest conference project introduced by the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province since the launch of the Hainan MICE “Bring In” promotion and publicity activities in 2020.
To ensure the smooth progress of the event, the Haikou Municipal Government and the Bureau of Commerce highly valued and supported it by formulating the “2023 Melaleuca (China) Annual Conference Implementation Service Guarantee Work Plan” in advance, working in coordination with the Municipal Bureau of Tourism, Culture, Radio, Television and Sports, the Municipal Bureau of Industry and Information Technology, the Municipal Health Commission, the Municipal Public Security Bureau, the Municipal Bureau for Market Regulation, the Municipal Transport and Port Bureau, the Municipal Emergency Management Bureau, Haikou Meilan Airport and other organizations to operate a “green channel” at the airport and the duty-free city.
HIMICE Communications Group, the organizer of the event, actively cooperated with the government, and exercised strict control in transportation, epidemic response, fire safety, food hygiene, etc., ensuring the success of the event with its ultimate professional services. The Group’s efforts were recognized by the sponsors.
This event marks the third-time cooperation between HIMICE Communications Group and Melaleuca. The successful implementation of the event in Haikou is partly due to the behind-the-scenes work done by HIMICE Communications Group in cooperation with the government. The teams of Shanghai Company, Beijing Company and Haikou Company of HIMICE Communications Group worked together to execute the event, providing a high-quality result “that satisfied needs and exceeded expectations” to the clients.
